IP Outreach Research > IP Crime
Reference
| Title: | O Consumo de Produtos Piratas no Brasil 2008 |
| Author: | [IPSOS] |
| Source: | Federação do Comércio do Estado do Rio de Janeiro |
| Year: | 2009 |
Details
| Subject/Type: | Counterfeiting, Piracy |
| Focus: | Aircraft and Auto Parts, Apparel and Shoes, Consumer Electronics / Electronic Equipment, Fashion Accessories, Film, Music, Personal Care Products, Software, Tobacco Products, Toys, Watches |
| Country/Territory: | Brazil |
| Objective: | To find out who consumes counterfeit products, why they are consumed, and whether consumers are aware of the consequences of counterfeit goods consumption. |
| Sample: | 1.000 households in 70 cities and 9 metropolitan regions |
| Methodology: | Survey |
Main Findings
In 2008, 47% of consumers bought at least one pirated product (5% more than in 2006 and 2007). 94% indicated that price is the decisive factor when buying counterfeits. The most-often consumed counterfeit goods were: CDs (with 83% of counterfeit buyers having purchased pirated CDs), followed by DVDs (69%), glasses (7%), shoes (7%), watches, clothes, toys and perfumes (all 5%).
Counterfeit buyers and non-counterfeit buyers reported that they were most likely to reject fakes of the following products: electronic devices (41%), perfumes (20%), software (19%), DVDs (19%), glasses (18%), and shoes (17%).
64% of consumers affirmed that the consumption of pirated goods can have negative consequences: 85% believed that counterfeits hurt the manufacturers/artists; 79% felt that counterfeiting hurts legitimate businesses; 77% were aware of tax evasion related to counterfeits; 68% associated counterfeiting with organised crime; 63% affirmed that counterfeiting causes unemployment.
Those not buying fakes gave the following reasons for not doing so: “low quality” (55%), “lack of warranty” (20%), “negative effect on genuine vendors” (8%), “fear that money saved with counterfeit not outweighing possible damage” (6%), and “fear of prosecution for buying an illegal product” (5%).
[Date Added: Sep 15, 2009 ]