IP Advantage

Case studies and stories on how intellectual property (IP) works in the real world, and how its successful exploitation can contribute to development.
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IMAGE: The Coffee ザ・コーヒー

Brewing Success: The Rich Aroma of “The Coffee ザ・コーヒー”

Brazil · September 24, 2024
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Stories on designs

Discover how international design protection works in the real world and how it can help you to build your brand visibility and strengthen your position on the international stage.

Stories on women innovators

These stories demonstrate how women innovators have successfully used intellectual property to protect and promote their inventions internationally.

Stories from the Madrid System

Get insights into how international trademark protection works and how it can help you to expand into new markets, increase your global competitiveness and more.

Stories from the Hague System

Gain insights into how designs work in the real world, and how they can help you obtain wider market recognition and increase your global competitiveness.

Stories from the Asia Pacific Region

Get inspired by outstanding innovators from the Asia Pacific region using IP, many with WIPO’s assistance, to protect their inventions, creations and businesses.