From Bangladesh to the world: How Masuda Yesmin is using trademarks to help expand her leather business

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Masuda Yesmin started her leather business with just two machines in a single-room workshop in Jessore, Bangladesh. She now runs a thriving factory with 55 employees, creating over 200 different types of bags, wallets and purses. Masuda’s resilience and determination have helped her grow her business so she can support her family and three daughters. Masuda is a recent participant in a WIPO project to support women entrepreneurs, and is in the process of trademarking her distinct brand. Masuda aims to expand into global markets while strengthening Bangladesh’s leather industry.

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Years of hard work and sacrifice are behind every great sporting moment.
Today, fans have a front-row seat wherever they are.
But not everyone plays by the rules.
Illegal streaming of sporting events not only harms broadcasters, but also athletes and viewers.
Athletes lose out when the revenue lost to piracy cannot be used to help them
take that shot,
land that jump,
score that goal,
​​​​​​​achieve their dreams.
And fans are exposed to the dangers of illegal websites, including malware and fraud.
Watching events on official sites respects copyright and supports the athletes we love and the global sports ecosystem.
Our viewing choices make a difference.
Make the right choice. Play by the rules and protect yourself.
Respect the Game. Respect Copyright.

What is the WIPO instrument on Genetic Resources and Associated TK

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