Benefits of the Madrid System

The Madrid System is the one-stop solution for trademark holders to obtain and maintain protection in multiple markets. Whether you’re a small start-up or a large multinational exporter, the Madrid System can help you manage your brand efficiently.

Video: Benefits and advantages of the Madrid System.


File a single application in one language, and pay one set of fees to apply for trademark protection in multiple territories; manage your brand portfolio through a centralized system, and easily expand protection into new markets.


Register and manage your trademark in the territories of the Madrid System, representing over 80% of world trade.


Save time and money by filing one application, rather than a bundle of national applications; no need to pay for translations or hire a representative in each country.

What Users Say about the Madrid System

With over 1.3 million trademarks registered, the Madrid System is the top choice for international trademark registration among export-oriented brand owners.

Convenient management of global trademark portfolios

Daimler (Germany)

"A very good tool to keep your budget low" – [transcript].

Nestlé (Switzerland)

"I encourage all companies to use the Madrid System as much as they can" – [transcript].

Shiseido (Japan)

"It is a great tool for our business!" – [transcript].

Sony (Japan)

"The most effective global trademark system for the borderless network era" – [transcript].

Protection in export markets worldwide

Dzama (Madagascar)

"A reliable and quality partnership for our export development strategy" – [transcript].

Eti (Turkey)

"It has become a standard for us" – [transcript].

Ingelec (Morocco)

"I'm very proud that Morocco is a member of the Madrid System" – [transcript].

Orka Group (Turkey)

"It simplifies  trademark registration and management procedures" – [transcript].

Cost-effective trademark registration

Microsoft (United States)

"The Madrid Protocol has been wonderful for the US" – [transcript].

Sopharma (Bulgaria)

"Use it! Don't doubt it, just use it!" – [transcript].

Syngenta (Switzerland)

"It's a good system, I'm 100% in favor of it!" – [transcript].

TWE (Australia)

"It's aligned with where the world is going in terms of business and innovation" – [transcript].