| رمز الاجتماع | WIPO/WEBINAR/RESPECTFOR IP/2024/1 |
| الزمان والمكان | 29 فبراير 2024 افتراضي |
| مواقيت الجلسات | 13:00 - 14:00 جنيف التوقيت |
| الاجتماع السابق و/أو التالي | WIPO/WEBINAR/RESPECTFOR IP/2023/10 >> WIPO/WEBINAR/RESPECTFOR IP/2024/1 >> WIPO/WEBINAR/RESPECTFOR IP/2024/2 |
| الصفحة المخصصة | الندوات وحلقات العمل, سلسلة ندوات إلكترونية عن احترام الملكية الفكرية |
| Why do consumers purchase counterfeit goods? Is affordability the primary reason? What is the global perception of consumers towards counterfeits? Are there any differences among countries? This session aims to shed light on the motivations behind consumers’ decisions to buy counterfeit goods by analyzing the findings of the 2023 Global Anti-Counterfeiting Consumer Survey, undertaken by the Center for Anti-Counterfeiting and Product Protection (A-CAPP). Understanding consumer perceptions is key when designing campaigns to alter behavior. We will also examine successful anti-counterfeiting awareness campaigns that effectively address consumer tendencies to choose counterfeit products over genuine ones. |
