Marketing and Branding Strategies of Small and Medium-Sized Enterprises (SMEs): Use of Trademarks, Geographical Indications and Industrial Designs in Marketing and Advertising
رمز الوثيقة | WIPO/IP/ULN/03/6 |
الاجتماعات ذات الصلة | WIPO/IP/ULN/03 |
تاريخ النشر | 1 أكتوبر 2003 |
English | Marketing and Branding Strategies of Small and Medium-Sized Enterprises (SMEs): Use of Trademarks, Geographical Indications and Industrial Designs in Marketing and Advertising |