"Making a Mark" - The Importance of Trademarks in Establishing a Distinct Identity in the Marketplace
رمز الوثيقة | WIPO/SMES/ULN/13/K/LEONG |
الاجتماعات ذات الصلة | WIPO/SMES/ULN/13 |
تاريخ النشر | 14 مايو 2014 |
English | "Making a Mark" - The Importance of Trademarks in Establishing a Distinct Identity in the Marketplace Prepared by Susanna H.S. Leong, Assistant Professor and Vice Dean, NUS Business School, National University of Singapore |