The Role of Intellectual Property in Building Brand Value Perception in the Global Market
رمز الوثيقة | WIPO-ARIPO/SMES/HRE/14/T4A |
الاجتماعات ذات الصلة | WIPO-ARIPO/SMES/HRE/14 |
تاريخ النشر | 26 نوفمبر 2014 |
English | The Role of Intellectual Property in Building Brand Value Perception in the Global Market prepared by Dr. Leonard Madzingaidzo, Executive Director (Technical), Scientific and Industrial Research and Development Centre (SIRDC) |