WIPO Regional Symposium on Management of Intellectual Capital,
Intellectual Assets and Intellectual Property

Hong Kong, October 29-30, 2009

PROVISIONAL PROGRAM

Thursday, October 29, 2009

Time	Program
08.30 - 09.00	Registration
9.00 - 9.30	Opening Ceremony Welcome addresses by: The representative of the Government of China The representative of the Government of the Hong Kong SAR, China The representative of the World Intellectual Property Organization (WIPO), Geneva
9.30 - 10.05	Introduction: Intellectual Capital Management as a Strategic Tool for Today’s Enterprises Speaker: Professor Göran Roos, Warwick Business School, Warwick University, Coventry
Theme One: Intellectual Property and Intellectual Capital Management: a Regional Perspective
10.05 - 10.40	Topic 1: In Search of Excellence: Intellectual Capital Management to Small and Medium-Size Enterprises in Hong Kong SAR Speaker: Mr. Stephen Selby, Director, IP Department of the Government of the Hong Kong SAR, Hong Kong
10.40 - 10.55	Coffee Break
10.55 - 11.30	Topic 2: Applying the Intellectual Capital System for Managing Local Community Traditional Knowledge Speaker: Mr. Yodmongkon Pitipong, the Chiang Mai University, Chiang Mai
11.30 - 12.00	Discussion Speakers and participants
12.00 - 14.00	Lunch Break
14.00 - 14.35	Topic 3: The Implications of Intangible Assets in SMEs’ Succession Process Speaker: Ms. Susanne Durst, Research Assistant and Lecturer at the Chair of International Management, Institute of Entrepreneurship, University of Liechtenstein, Vaduz
14.35 - 15.10	Topic 4: Intellectual Capital, Intellectual Property and Tourism: An Empirical Study in Southeast Asia Speaker: Dr. Marien Van den Boom, Consultant, the Hong Kong Polytechnic University, Hong Kong
15.10 - 15.25	Coffee Break
15.25 - 16.00	Topic 5: The Role of the Government in Facilitating the Greater Use of Intellectual Property and Intellectual Capital as a Strategic Tool Speaker: Mr. Peter Willimott, Director, Marketing & Customer Engagement, Intellectual Property Office of Australia, Sydney
16.00 - 16.35	Topic 6: Intellectual Capital Management in Japan: A Case Study Speaker: Ms. Setsuko Morishita, Director, Actcell Corporation, Tokyo
16.35 - 17.00	Discussion Speakers and Participants

Friday October 30, 2009

Time	Program
Theme 2: Identification, Valuation and Management of Intellectual Assets and Intellectual Property
9.00 - 9.35	Topic 7: Stud Intellectual Assets Audits – Identifying and Evaluating the Existing Intellectual Assets in Your Business Speaker: Dr. Patrick H. Sullivan, CEO, Inter-Company Marketing Group, Santa Cruz
9.35 - 10.10	Topic 8: Valuation of Intellectual Assets: Valuation Techniques, Parameters, Methodologies and Limitations Speaker: Mr. Ma Lianyuan, President, All-China Patent Agents Association (ACPAA), [city]
10.10 - 10.25	Coffee Break
10.25 - 11.00	Topic 9: Controlling the Risks Associated with Intellectual Assets: Analysis of the Potential Claims of Infringement in Licensing and Distribution Agreement Speaker: Ms. Audrey Yap, IP Lawyer and a Partner, Yu Sarn Audrey & Partners, Singapore
11.00 - 11.35	Topic 10: Formulating IP Management Strategies for an Enterprise – Turning New Ideas into Commercial Products Speaker: WIPO Official
11.35 - 12.00	Discussion Speakers and participants
12.00 - 14.00	Lunch Break
14.00 - 14.35	Topic 11: Exploiting IP in a Complex World – A Study of Information Technology Industries Speaker: Ms. Jin Zhouying, Senior researcher and Professor Institute of Quanti-Economics and Techno Economics, Chinese Academy of Social Sciences (CASS), [city]
14.35 - 15.10	Topic 12: Practices in Protection of Intellectual Assets: Protection for Inventions, Trademarks, Creations, Designs, Confidential Information Speaker: Mr. Jimmy Zhong, Vice President, Intellectual Property & Standards (IP & S), Royal Philips Electronics, [city]
15.10 - 16.00	Discussion: Speakers and participants
15.40 - 16.00	Closing Ceremony