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Time
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Session
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09.00 - 10.00
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Registration
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10.00 - 10.15
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Opening Ceremony
Welcome Address by Mr. Francis Gurry, Director General, World Intellectual Property Organization (WIPO), Geneva  
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10.15 - 10.45
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Keynote: Professor Lawrence Lessig, Harvard Law School, Edmond L. Safra Foundation Centre for Ethics, Cambridge
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10.45 - 12.30
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Theme I: Licensing Content Online: New Trends (full theme including discussions)
Moderator: Mr. Phil Hardy, Editor/Publisher, The View from the Boundary, Weston Longville, Norfolk
Speakers:
Mr. Joe Kennedy, Chief Executive Officer, Pandora, Oakland
Mr. Scott M. Martin, Executive Vice-President of IP and Associate General Counsel, Paramount Pictures, Hollywood
Mr. Atul Churamani, Vice President, Saregama India Limited, Mumbai
Mr. Francis Keeling, Vice President, Digital for Universal Music International, London 
Ms. Zahavah Levine, General Counsel & Vice-President, Business Affairs, YouTube, Inc., San Bruno
Mr. Brian Message, Chairman, The Music Managers Forum UK (The MMF) & Manager, Radiohead, London 
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12.30 - 13.00
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Paper Presentation: Copyright and Competition: an Evolving Relationship
Speakers:
Mr. Sacha Wunsch-Vincent, Senoir Economic Officer, Economics and Statistics Division, World Intellectual Property Organization (WIPO), Geneva 
Professor Helenara Braga Avancini, Faculdade Cenecista de Osório, Porto Alegre
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13.00 - 15.00
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Lunch
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15.00 - 16.30
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Theme II: Competition and Licensing of Music (full theme including discussions)
Moderator: Professor Helenara Braga Avancini
Speakers:
Mr. John L. Simson, Executive Director, Sound Exchange (SX), Washington D.C.
Mr. Flavio Arosemena Burbano, Director, Ecuador National Directorate of Copyrights and Related Rights, Quito
Mr. Tilman Lüder, Head, Copyright Unit, European Commission, Brussels
Mr. Rob Kirkham, Head, Copyright Contracting, Talent & Rights Negotiation
Mr. Pablo Hernández, Deputy Director General, Sociedad de Autores y Editores (SGAE), Madrid
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16.30 - 18.00
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Theme III - Software: Tailoring Licenses to Markets (full theme including discussions)
Moderator: Ms. Marisella Ouma, Executive Director, Kenya Copyright Board, Nairobi
Speakers:
Mr. Sergio Vieira Branco Jr., Fundação Getulio Vargas, Rio de Janeiro
Mr. Jason Albert, Associate General Counsel & Chief of Staff, Microsoft Corporation, Redmond
Professor Fernando J. Barrio, Director, International Relations, Universidad Nacional de Rio Negro, Viedma
Mr. Malcolm Bain, Socio/Partner, ID Law Partners & Free Software Foundation Europe (FSF-Europe), Barcelona
Mr. William Patry, Senior Copyright Counsel, Google Inc., New York City
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18.00
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Reception
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Friday, November 5, 2010
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10.00 - 10 .20
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Special Address: Dr. Konrad Boehmer, President, Buma/Stemra, Amsterdam
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10.20 - 11.50
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Theme IV: Research and Education: Emerging Licensing Platforms (full theme including discussions)
Moderator: Mr. Sergio Vieira Branco Jr.
Speakers:
Mr. Jea-Gon Jeong, Director, Copyright Information Center, Korea Copyright Commission, Seoul
Professor Fernando J. Barrio
Ms. Marisella Ouma, Advocate, High Court of Kenya
Dr. Najeeb Al Shorbaji, Director, Department of Knowledge Management Sharing, World Health Organization (WHO), Geneva
Ms. Hala Essalmawi, Principal Attorney & IPR Officer, Bibliotheca Alexandrina (the new Library of Alexandria), Alexandria
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11.50 - 13.00
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Theme V: Making Orphan Works Available: a Licensing Solution? (full theme including discussions)
Moderator: Mr. C. Trevor Clarke, Assistant Director General, Culture and Creative Industries Sector, World Intellectual Property Organization (WIPO), Geneva
Speakers:
Mrs. Magdalena Vinent, President, The International Federation of Reproduction Rights Organizations (IFFRO), Brussels
Mr. Ben White, Head of Intellectual Property, British Library, London
Mr. Mario Bouchard, General Counsel, Copyright Board of Canada, Ottawa
Dr. Thammaiah Ramakrishna, Ministry of Human Resource Development, Intellectual Property Rights Chair Professor, National Law School of India University (NLSIU), Karnataka
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13.00 - 15.00
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Lunch
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15.00 - 15.20
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Paper Presentation: Licensing Access to Knowledge
Mr. Sisule Musungu, IQSensato, Geneva
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15.20 - 16.35
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Theme VI: Licensing of Information and Content: the Role of Governments (full theme including discussions)
Moderator: Mr. Mohamed Nour Farahat, Chief, Permanent Copyright Office, Cairo
Speakers:
Mr. Heijo Ruijsenaars, Head, Intellectual Property, European Broadcasting Union (EBU, Geneva)
Mrs. Marie-Françoise Marais, President, Haute autorité pour la diffusion des œuvres et la protection des droits sur Internet (HADOPI), Paris
Mr. Massimo Travostino, Creative Commons (CC), Studio Legale Pecoraro Travostino, Turin
Mr. Thierry Desurmont, Vice-président du Directoire, Société des Auteurs, Compositeurs et Éditeurs de Musique (SACEM), Paris
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16.35 - 17.50
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Theme VII: The International Outlook: the Role for WIPO? (full theme including discussions)
Moderator: Mr. Manuel Guerra, Director, Instituto Nacional de Derecho de Autor (INDAUTOR), Mexico City
Speakers:
Mrs. Dora Salamba-Makwinja, Chief Executive Officer, Copyright Society of Malawi (COSOMA), Lilongwe
Ms. Jane Dyball, Senior Vice President, Warner/Chappell Music Ltd., London
Mr. Phil Hardy, Editor/Publisher, The View from the Boundary, Weston Longville, Norfolk
Mr. Bendik Hofseth, Chairman, International Council of Authors and Composers of Music (CIAM), Brussels
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17.50
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Closing Remarks
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