In today’s fast-paced social media landscape, building a memorable brand requires more than just great content. With ever-changing algorithms and a sea of creators, it takes strategy, value-driven positioning, and the skills to turn your passion into a sustainable business.
Do you want to elevate your digital presence? Join us for this Online Branding Bootcamp for Young Content Creators!
We’re witnessing a new era where young people can gain massive influence almost overnight, transforming social media platforms into powerful launchpads for modern careers and economic opportunity. This sudden prominence offers new ways for young creators to turn their passions into profitable ventures, yet sustaining this success requires more than fleeting fame. By attending this bootcamp, you’ll gain the skills to harness your digital influence strategically, learning how to create a resilient brand, monetize effectively, and protect your work through intellectual property (IP). If you’re serious about building a long-lasting career in social media, content creation, or digital entrepreneurship, this event is designed for you.
This bootcamp is tailored for young creators, influencers, and entrepreneurs at any stage - whether you’re just starting out or looking to refine your brand and protect your creative works. If you’re passionate about leveraging your digital presence to make an impact on a wider audience, attract paid-partnership deals, or create a profitable business, this session will be valuable to you. The bootcamp is also ideal for those eager to learn how to navigate brand contracts, manage stakeholder engagement, and secure their brand with IP, setting themselves apart in an increasingly competitive landscape where trends come and go.
Get ready to learn from digital branding and IP professionals, social media influencers and creators who bring a wealth of knowledge and practical tips to help you grow and protect your digital brand. Each speaker will touch on key themes around brand building, content strategy, and IP.
Brand Cooperation Manager,
TikTok Singapore
Topic: Navigating IP and Brand Partnerships in the Digital World
James Cheah is a Brand Cooperation Manager at TikTok’s headquarters in Singapore, where he works closely with brands to help protect their IP rights on TikTok’s e-commerce platform. With a background that spans media start-ups and investment banking, James brings a unique blend of business insight and digital strategy to his work. His career began with HSBC Private Bank in the UK, where he managed high-net-worth clients before transitioning to TikTok to support brands and creators in maintaining a secure and engaging digital presence.
In this session, James will provide the essentials of protecting your brand and IP on social media, with a focus on building strong, mutually beneficial partnerships. He’ll offer practical tips on navigating brand collaborations and share strategies for securing and safeguarding your content. James will also discuss how creators can use IP to manage their digital identity effectively on platforms like TikTok, ensuring their work remains original and protected in a fast-moving online world. His insights will give you a clear understanding of IP in digital spaces and help you create lasting, secure relationships with brands.
Business Manager at UBS Bank
and Digital Content Creator
Topic: Crafting Your Insta-Identity - Secrets to Building a Standout Personal Brand on Instagram
Mariya is a Business Manager at UBS, a leading global financial services firm headquartered in Switzerland, renowned for its wealth management, investment banking, and asset management services. Alongside her corporate role, Mariya is a creative consultant and successful content creator. She has collaborated with prominent Swiss brands such as Visilab, a trusted optician offering professional eye care services; Migros, Switzerland's largest retail company; and Rivella, a popular Swiss soft drink made from milk whey. Balancing her career in finance with her passion for digital marketing, Mariya brings a unique perspective on building a personal brand that is both authentic and impactful.
In this session, Mariya will share how she transformed her social media presence into a meaningful brand, attracting major partnerships while staying true to her voice. She’ll offer practical advice on creating genuine content, securing brand collaborations, and understanding the importance of IP to protect your work. You’ll gain insights into building a brand that resonates with audiences and learn how to navigate collaborations that align with your values.
Chief Growth Officer,
Procura Insights
Topic: Beyond Going Viral - Building a Sustainable Digital Business from Content to Cash
Tsholofelo brings a wealth of experience in business and technology, having led major projects in procurement and supply chain across Africa, Asia, Europe, and the Middle East. As a Supply Chain Solutions Architect and Chief Growth Officer for Procura Insights, he’s helped companies optimize processes, cut costs, and implement sustainable practices.
At the bootcamp, Tsholofelo will dive into the essentials of building a lasting brand on social media. He’ll break down how to identify the unique value you bring as a creator and develop a strong business foundation that goes beyond viral moments.
By drawing on his background in strategy and ethics, Tsholofelo will show you how to grow your influence thoughtfully and sustainably, ensuring your brand remains relevant and profitable.
Fellow in the Office of the Deputy
Director General of the Copyright
and Creative Industries Sector,
WIPO
Topic: Guiding Creators Through the Essentials of IP
Anca is a Canadian attorney member of the Québec Bar who graduated with an LL.B. degree in civil law, a Juris Doctor degree in common law, and an LL.M. degree in transnational law. Anca worked with 5 UN organizations to date: UNESCO in Paris, UNDP in New York City, IOM and WIPO in Geneva and UNICEF in Budapest. Within the UN system, Anca held roles working on patent law of ocean science technologies, patent drafting and investigations.
Before joining the UN system, Anca served fashion clients in a boutique IP law firm in Montréal. She also worked in the IP department of Louis Vuitton and Berluti in Paris on civil enforcement and the management of IP portfolios. Anca currently examines the role of IP in the creative industries (fashion, film, music etc.) and the future of the creative industries in the digital era.
Don’t miss this unique opportunity to learn directly from digital branding and social media industry experts, professionals and creators who will empower you to build, protect, and grow your brand with purpose and confidence. Register now to begin your journey toward a thriving digital career!