WIPO/SMES/ADD/15/T1 | English | The Role of Effective Intellectual Property Asset Management in Enhancing the Competitiveness of SMEs - Mr. Anil Sinha | |
WIPO/SMES/ADD/15/T2 | English | The Importance of Trademarks and the Appeal of Designs in Establishing a Distinct Brand in the Marketplace and Getting Noticed by Customers - Dr. Pierre El Khoury | |
WIPO/SMES/ADD/15/T3 | English | Appeal of Designs in Getting Noticed by the Customer - Dr. Pierre El Khoury | |
WIPO/SMES/ADD/15/T4 | English | Building a Competitive Edge: Protecting Innovation by Patents and Utility Models - Mr. Anil Sinha | |
WIPO/SMES/ADD/15/T5 | English | Exploiting IP: Overview of Licensing, Franchising and Merchandising - Dr. Pierre El Khoury | |
WIPO/SMES/ADD/15/T6 | English | Intellectual Property Issues in International Business - Mr. Anil Sinha | |
WIPO/SMES/ADD/15/T7 | English | IP and Finance: Accounting and Valuation of IP Assets and IP-based Financing - Dr. Pierre El Khoury | |