About Intellectual Property IP Training IP Outreach IP for… IP and... IP in... Patent & Technology Information Trademark Information Industrial Design Information Geographical Indication Information Plant Variety Information (UPOV) IP Laws, Treaties & Judgements IP Resources IP Reports Patent Protection Trademark Protection Industrial Design Protection Geographical Indication Protection Plant Variety Protection (UPOV) IP Dispute Resolution IP Office Business Solutions Paying for IP Services Negotiation & Decision-Making Development Cooperation Innovation Support Public-Private Partnerships The Organization Working with WIPO Accountability Patents Trademarks Industrial Designs Geographical Indications Copyright Trade Secrets WIPO Academy Workshops & Seminars World IP Day WIPO Magazine Raising Awareness Case Studies & Success Stories IP News WIPO Awards Business Universities Indigenous Peoples Judiciaries Genetic Resources, Traditional Knowledge and Traditional Cultural Expressions Economics Gender Equality Global Health Climate Change Competition Policy Sustainable Development Goals Enforcement Frontier Technologies Mobile Applications Sports Tourism PATENTSCOPE Patent Analytics International Patent Classification ARDI – Research for Innovation ASPI – Specialized Patent Information Global Brand Database Madrid Monitor Article 6ter Express Database Nice Classification Vienna Classification Global Design Database International Designs Bulletin Hague Express Database Locarno Classification Lisbon Express Database Global Brand Database for GIs PLUTO Plant Variety Database GENIE Database WIPO-Administered Treaties WIPO Lex - IP Laws, Treaties & Judgments WIPO Standards IP Statistics WIPO Pearl (Terminology) WIPO Publications Country IP Profiles WIPO Knowledge Center WIPO Technology Trends Global Innovation Index World Intellectual Property Report PCT – The International Patent System ePCT Budapest – The International Microorganism Deposit System Madrid – The International Trademark System eMadrid Article 6ter (armorial bearings, flags, state emblems) Hague – The International Design System eHague Lisbon – The International System of Appellations of Origin and Geographical Indications eLisbon UPOV PRISMA Mediation Arbitration Expert Determination Domain Name Disputes Centralized Access to Search and Examination (CASE) Digital Access Service (DAS) WIPO Pay Current Account at WIPO WIPO Assemblies Standing Committees Calendar of Meetings WIPO Official Documents Development Agenda Technical Assistance IP Training Institutions COVID-19 Support National IP Strategies Policy & Legislative Advice Cooperation Hub Technology and Innovation Support Centers (TISC) Technology Transfer Inventor Assistance Program WIPO GREEN WIPO's Pat-INFORMED Accessible Books Consortium WIPO for Creators WIPO ALERT Member States Observers Director General Activities by Unit External Offices Job Vacancies Procurement Results & Budget Financial Reporting Oversight

Why buy fakes? Understanding and transforming consumer perceptions of counterfeit goods

Meeting codeWIPO/WEBINAR/RESPECTFOR IP/2024/1
Date and venueFebruary 29, 2024 Virtual
Time of sessions13:00 - 14:00 Geneva time
Previous / future meetingsWIPO/WEBINAR/RESPECTFOR IP/2023/10 >> WIPO/WEBINAR/RESPECTFOR IP/2024/1 >> WIPO/WEBINAR/RESPECTFOR IP/2024/2
Topic(s)Workshops and Seminars, Respect for IP Webinars
Why do consumers purchase counterfeit goods? Is affordability the primary reason? What is the global perception of consumers towards counterfeits? Are there any differences among countries? This session aims to shed light on the motivations behind consumers’ decisions to buy counterfeit goods by analyzing the findings of the 2023 Global Anti-Counterfeiting Consumer Survey, undertaken by the Center for Anti-Counterfeiting and Product Protection (A-CAPP). Understanding consumer perceptions is key when designing campaigns to alter behavior. We will also examine successful anti-counterfeiting awareness campaigns that effectively address consumer tendencies to choose counterfeit products over genuine ones.

Program:

  • 13:00–13:05 Welcoming remarks and introduction of the speakers
  • 13:05 – 13:25 Exploring Counterfeit Purchase Motivations: Insights from the 2023 Global Anti-Counterfeiting Consumer Survey
  • 13:25 – 13:45 Shifting Consumer Perceptions on Counterfeits: Denmark’s World Anti Counterfeiting Day Campaigns
  • 13:45 – 14:00 Q&A

Speakers:

  • Saleem Alhabash (Associate Director of Research, Center for Anti Counterfeiting and Product Protection (A-CAPP), Michigan State University, United States of America)
  • Marie Amstrup Jensen (Legal Adviser, Danish Patent and Trademark Office, Denmark)

Other related documents

Title(s)File(s)
WIPO/WEBINAR/RESPECTFOR IP/2024/1/VIDEO1EnglishInsights from the 2023 Global Anti-Counterfeiting Consumer Survey (Saleem Alhabash)Insights from the 2023 Global Anti-Counterfeiting Consumer Survey (Saleem Alhabash), Complete document (htm)
WIPO/WEBINAR/RESPECTFOR IP/2024/1/VIDEO2EnglishDenmark’s World Anti-Counterfeiting Day Campaigns (Marie Amstrup Jensen)Denmark’s World Anti-Counterfeiting Day Campaigns (Marie Amstrup Jensen), Complete document (htm)
WIPO/WEBINAR/RESPECTFOR IP/2024/1/WWW/628697EnglishSpeaker's ProfileSpeaker's Profile, Complete document (pdf)
https://www3.wipo.int/contact/en/area.jsp?area=meetings https://www.wipo.int/pressroom/en/ https://www.wipo.int/tools/en/disclaim.html https://www.wipo.int/en/web/privacy-policy/ https://www.wipo.int/en/web/accessibility/ https://www.wipo.int/tools/en/sitemap.html https://www3.wipo.int/newsletters/en/ https://www.wipo.int/en/web/podcasts/ https://www.wipo.int/news/en/