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A New IP Diagnosis Based on the AIDA Marketing Approach Aimed at Evaluation and Qualification of SMEs IP Practices and Use - Mr. Serge Quazzotti

Document CodeWIPO/SMES/ROM/10/REF/THEME03/05
Related Meeting(s)WIPO/SMES/ROM/10
Publication DateOctober 1, 2010
EnglishA New IP Diagnosis Based on the AIDA Marketing Approach Aimed at Evaluation and Qualification of SMEs IP Practices and Use - Mr. Serge Quazzotti

Mr. Serge Quazzotti, Director, Centre de Veille Technologique, Luxembourg

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A New IP Diagnosis Based on the AIDA Marketing Approach Aimed at Evaluation and Qualification of SMEs IP Practices and Use - Mr. Serge Quazzotti, single (ppt)
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