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Mounting a Public Outreach Campaign: Key Elements: Reaching the Audience: (I) Identifying Key Target Groups; (II) Shaping and Delivering the Message: Sending a Specific Message to a Specific Audience, Using the Appropriate Medium; (III) Enlisting Support: Marketing and Business Planning; Getting Help in Spreading the Message - Cover Page

Document CodeWIPO/IP/DEL/02/4(B)
Related Meeting(s)WIPO/IP/DEL/02
Publication DateAugust 1, 2002
EnglishMounting a Public Outreach Campaign: Key Elements: Reaching the Audience: (I) Identifying Key Target Groups; (II) Shaping and Delivering the Message: Sending a Specific Message to a Specific Audience, Using the Appropriate Medium; (III) Enlisting Support: Marketing and Business Planning; Getting Help in Spreading the Message - Cover Page
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