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"Making a Mark" - The Importance of Trademarks in Establishing a Distinct Identity in the Marketplace

Document CodeWIPO/SMES/ULN/13/K/LEONG
Related Meeting(s)WIPO/SMES/ULN/13
Publication DateMay 14, 2014
English"Making a Mark" - The Importance of Trademarks in Establishing a Distinct Identity in the Marketplace

Prepared by Susanna H.S. Leong, Assistant Professor and Vice Dean, NUS Business School, National University of Singapore

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