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Looking Good: The Appeal of Designs

Document CodeWIPO/SMES/BWN/13/4/DAMODARAN
Related Meeting(s)WIPO/SMES/BWN/13
Publication DateMay 19, 2014
EnglishLooking Good: The Appeal of Designs

Prepared by Dr. A. Damodaran, Professor, Indian Institute of Management, Bangalore

Complete document
Looking Good: The Appeal of Designs, single (pdf)
639 KB
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