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"Looking Good" - The Role of Design in Branding

Document CodeWIPO-KIPO-KWIA/INV/SEL/14/E/LEONG
Related Meeting(s)WIPO-KIPO-KWIA/INV/SEL/14
Publication DateMay 26, 2014
English"Looking Good" - The Role of Design in Branding

Prepared by Ms. Susanna H.S. Leong, Associate Professor and Vice Dean, NUS Business School, National University of Singapore

Complete document
"Looking Good" - The Role of Design in Branding , single (pdf)
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