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The Role of Intellectual Property in Building Brand Value Perception in the Global Market

Document CodeWIPO-ARIPO/SMES/HRE/14/T4A
Related Meeting(s)WIPO-ARIPO/SMES/HRE/14
Publication DateNovember 26, 2014
EnglishThe Role of Intellectual Property in Building Brand Value Perception in the Global Market

prepared by Dr. Leonard Madzingaidzo, Executive Director (Technical), Scientific and Industrial Research and Development Centre (SIRDC)

Complete document
The Role of Intellectual Property in Building Brand Value Perception in the Global Market , single (ppt)
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