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The Importance of Trademarks and the Appeal of Designs in Establishing a Distinct Brand in the Marketplace and Getting Noticed by Customers - Dr. Pierre El Khoury

Document CodeWIPO/SMES/ADD/15/T2
Related Meeting(s)WIPO/SMES/ADD/15
Publication DateJuly 24, 2015
EnglishThe Importance of Trademarks and the Appeal of Designs in Establishing a Distinct Brand in the Marketplace and Getting Noticed by Customers - Dr. Pierre El Khoury

prepared by Dr. Pierre El Khoury, Professor, La Sagesse University, Beirut, Lebanon

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The Importance of Trademarks and the Appeal of Designs in Establishing a Distinct Brand in the Marketplace and Getting Noticed by Customers - Dr. Pierre El Khoury, single (pdf)
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