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"Looking Good" - The Appeal of Designs in Getting Noticed by the Customer - Ms. Susanna H.S. Leong

Document CodeWIPO/SMES/VTE/15/T3
Related Meeting(s)WIPO/SMES/VTE/15
Publication DateAugust 3, 2015
English"Looking Good" - The Appeal of Designs in Getting Noticed by the Customer - Ms. Susanna H.S. Leong

prepared by Ms. Susanna H.S. Leong, Associate Professor and Vice Dean, NUS Business School, National University of Singapore

Complete document
"Looking Good" - The Appeal of Designs in Getting Noticed by the Customer - Ms. Susanna H.S. Leong, single (pdf)
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