About Intellectual Property IP Training IP Outreach IP for… IP and... IP in... Patent & Technology Information Trademark Information Industrial Design Information Geographical Indication Information Plant Variety Information (UPOV) IP Laws, Treaties & Judgements IP Resources IP Reports Patent Protection Trademark Protection Industrial Design Protection Geographical Indication Protection Plant Variety Protection (UPOV) IP Dispute Resolution IP Office Business Solutions Paying for IP Services Negotiation & Decision-Making Development Cooperation Innovation Support Public-Private Partnerships The Organization Working with WIPO Accountability Patents Trademarks Industrial Designs Geographical Indications Copyright Trade Secrets WIPO Academy Workshops & Seminars World IP Day WIPO Magazine Raising Awareness Case Studies & Success Stories IP News WIPO Awards Business Universities Indigenous Peoples Judiciaries Genetic Resources, Traditional Knowledge and Traditional Cultural Expressions Economics Gender Equality Global Health Climate Change Competition Policy Sustainable Development Goals Enforcement Frontier Technologies Mobile Applications Sports Tourism PATENTSCOPE Patent Analytics International Patent Classification ARDI – Research for Innovation ASPI – Specialized Patent Information Global Brand Database Madrid Monitor Article 6ter Express Database Nice Classification Vienna Classification Global Design Database International Designs Bulletin Hague Express Database Locarno Classification Lisbon Express Database Global Brand Database for GIs PLUTO Plant Variety Database GENIE Database WIPO-Administered Treaties WIPO Lex - IP Laws, Treaties & Judgments WIPO Standards IP Statistics WIPO Pearl (Terminology) WIPO Publications Country IP Profiles WIPO Knowledge Center WIPO Technology Trends Global Innovation Index World Intellectual Property Report PCT – The International Patent System ePCT Budapest – The International Microorganism Deposit System Madrid – The International Trademark System eMadrid Article 6ter (armorial bearings, flags, state emblems) Hague – The International Design System eHague Lisbon – The International System of Appellations of Origin and Geographical Indications eLisbon UPOV PRISMA Mediation Arbitration Expert Determination Domain Name Disputes Centralized Access to Search and Examination (CASE) Digital Access Service (DAS) WIPO Pay Current Account at WIPO WIPO Assemblies Standing Committees Calendar of Meetings WIPO Official Documents Development Agenda Technical Assistance IP Training Institutions COVID-19 Support National IP Strategies Policy & Legislative Advice Cooperation Hub Technology and Innovation Support Centers (TISC) Technology Transfer Inventor Assistance Program WIPO GREEN WIPO's Pat-INFORMED Accessible Books Consortium WIPO for Creators WIPO ALERT Member States Observers Director General Activities by Unit External Offices Job Vacancies Procurement Results & Budget Financial Reporting Oversight

WIPO Consumer Survey Toolkit on Respect for IP – Measuring Attitudes and Assessing the Effectiveness of Communications Campaigns

Document CodeWIPO/ACE/12/12
Related Meeting(s)WIPO/ACE/12
Publication DateMay 23, 2017
EnglishWIPO Consumer Survey Toolkit on Respect for IP – Measuring Attitudes and Assessing the Effectiveness of Communications Campaigns

Document prepared by Mr. Mike Clubbe, Independent Consumer Research Consultant and CEO, Actualise Research Services, Twickenham, United Kingdom

Complete document
WIPO Consumer Survey Toolkit on Respect for IP – Measuring Attitudes and Assessing the Effectiveness of Communications Campaigns, single (pdf)
344 KB
FrançaisInstrument de l’OMPI Relatif à la Conduite d’Enquêtes Auprès des Consommateurs sur le Respect de la Propriété Intellectuelle – Évaluer les Comportements et Mesurer l’Efficacité des Campagnes de Communication

Document établi par M. Mike Clubbe, consultant indépendant en matière de recherche auprès des consommateurs et PDG de Actualise Research Services, Twickenham (Royaume-Uni)

Complete document
Instrument de l’OMPI Relatif à la Conduite d’Enquêtes 
Auprès des Consommateurs sur le Respect de la Propriété Intellectuelle – Évaluer les Comportements et Mesurer l’Efficacité des Campagnes de Communication, single (pdf)
489 KB
EspañolManual de la OMPI para la Realización de Encuestas entre los Consumidores sobre el Respeto por la P.I. – Análisis de las Actitudes y Evaluación de la Eficacia de las Campañas de Comunicación

Documento preparado por el Sr. Mike Clubbe, consultor independiente en análisis del consumo y director ejecutivo de Actualise Research Services, Twickenham (Reino Unido)

Complete document
Manual de la OMPI para la Realización de Encuestas entre los Consumidores sobre el Respeto por la P.I. – Análisis de las Actitudes y Evaluación de la Eficacia de las Campañas de Comunicación, single (pdf)
399 KB
عربي
عُدّة الويبو لتقييم احترام المستهلك للملكية الفكرية – تقييم السلوكيات وفعالية حملات التوعية

وثيقة من إعداد السيد مايك كلوب، خبير استشاري مستقل في بحوث المستهلك والرئيس التنفيذي لشركة Actualise Research Services، تويكينهام، المملكة المتحد

Complete document
عُدّة الويبو لتقييم احترام المستهلك للملكية الفكرية – تقييم السلوكيات وفعالية حملات التوعية, single (pdf)
507 KB
中文产权组织树立尊重知识产权风尚的消费者调查工具包 ——检测态度和评估宣传活动的有效性

撰稿:潜能发挥研究服务中心独立研究顾问、执行总裁Mike Clubbe先生,联合王国特维克纳姆

Complete document
产权组织树立尊重知识产权风尚的消费者调查工具包
——检测态度和评估宣传活动的有效性
, single (pdf)
316 KB
РусскийИНСТРУМЕНТАРИЙ ВОИС ДЛЯ ОПРОСА ПОТРЕБИТЕЛЕЙ ПО ТЕМАТИКЕ УВАЖЕНИЯ ИС – ОПРЕДЕЛЕНИЕ ПРЕДПОЧТЕНИЙ И ОЦЕНКА ЭФФЕКТИВНОСТИ КОММУНИКАЦИОННЫХ КАМПАНИЙ

Документ подготовлен г-ном Майком Клаббом, независимым консультантом по вопросам изучения потребителей и руководителем компании «Акчуалайз рисерч сервисиз», Туикенем, Соединенное Королевство

Complete document
ИНСТРУМЕНТАРИЙ ВОИС ДЛЯ ОПРОСА ПОТРЕБИТЕЛЕЙ ПО ТЕМАТИКЕ УВАЖЕНИЯ ИС – ОПРЕДЕЛЕНИЕ ПРЕДПОЧТЕНИЙ И ОЦЕНКА ЭФФЕКТИВНОСТИ КОММУНИКАЦИОННЫХ КАМПАНИЙ , single (pdf)
473 KB