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Beyond Getting Noticed: Branding, Trademarks and Business Strategy

Document CodeWIPO/IP/DAR/05/WWW[78442]
Related Meeting(s)WIPO/IP/DAR/05
Publication DateMay 31, 2007
EnglishBeyond Getting Noticed: Branding, Trademarks and Business Strategy

Dr. Atangcho Akonumbo, Senior Lecturer in Law, Faculty of Law, University of Yaoundé II, Cameroon

Complete document
Beyond Getting Noticed: Branding, Trademarks and Business Strategy, single (ppt)
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