Leveraging IP to Enter Foreign Markets: The Case of a Transnational Franchising Company
Document Code | WIPO/SMES/SIN/07/2(B) |
Related Meeting(s) | WIPO/SMES/SIN/07 |
Publication Date | September 1, 2007 |
English | Leveraging IP to Enter Foreign Markets: The Case of a Transnational Franchising Company |