WIPO/SMES/AMM/14/T1 | English | Introduction to the World Intellectual Property
Organization (WIPO) and its Small and Medium-sized
Enterprises (SMEs) Section; Overview of Intellectual
Property (IP) and the Role of Effective IP Asset
Management in Enhancing the Competitiveness of SMEs - Mrs. Lien Verbauwhede | |
WIPO/SMES/AMM/14/T2 | English | “Looking Good” – The Role of Industrial Designs in Branding - Dr. Pierre El Khoury, Professor, University La Sagesse, Beirut, Lebanon | |
WIPO/SMES/AMM/14/T3 | English | "Making a Mark" - The Role of Trademarks in Branding - Ms. Lien Verbauwhede Koglin | |
WIPO/SMES/AMM/14/T4 | English | Creative Expression: Benefitting from Copyright - Dr. Pierre El Khoury | |
WIPO/SMES/AMM/14/T5 | English | "In Confidence" Putting in Place a Trade Secret Protection Program in an SME - Ms. Lien Verbauwhede Koglin | |
WIPO/SMES/AMM/14/T6 | English | Managing IP Assets in International Business - Dr. Pierre El Khoury | |
WIPO/SMES/AMM/14/T7 | English | "Inventing the Future" - The Role of Utility Models and Patents in Leveraging Technology Innovation in the Marketplace - Dr. Christian Helmers | |
WIPO/SMES/AMM/14/T8 | English | Exploiting IP: Overview of Licensing, Franchising and Merchandising - Dr. Pierre El Khoury | |
WIPO/SMES/AMM/14/T9 | English | Strategic Use of Intellectual Property Information - Dr. Christian Helmers | |
WIPO/SMES/AMM/14/T10 | English | Valuation of IP Assets - Dr. Christian Helmers | |
WIPO/SMES/AMM/14/T11 | English | Intellectual Property in the Digital Economy - Dr. Christian Helmers | |