Theme 4: Differentiation Strategies: Role of IP in Building Trust and Branding by MSMEs
Código de los documentos | WIPO/SMES/ROM/09/J/THEME 04/1 |
Reuniones conexos | WIPO/SMES/ROM/09 |
Fecha de publicación | 11 de diciembre de 2009 |
English | Theme 4: Differentiation Strategies: Role of IP in Building Trust and Branding by MSMEs Mr. James Conley, Professor, Kellogs School of Management, Chicago, United States of America |