A New IP Diagnosis Based on the AIDA Marketing Approach Aimed at Evaluation and Qualification of SMEs IP Practices and Use - Mr. Serge Quazzotti
| Código de los documentos | WIPO/SMES/ROM/10/REF/THEME03/05 |
| Reuniones conexos | WIPO/SMES/ROM/10 |
| Fecha de publicación | 1 de octubre de 2010 |
| English | A New IP Diagnosis Based on the AIDA Marketing Approach Aimed at Evaluation and Qualification of SMEs IP Practices and Use - Mr. Serge Quazzotti Mr. Serge Quazzotti, Director, Centre de Veille Technologique, Luxembourg |