Session 5: The Role of Trademarks in the Marketing Strategy of an Enterprise: Introduction to Basic Concepts and Registration Procedures, Why Register your Trademarks, the Management and the Effective Use of Trademarks for Enhancing Competitiveness, Case Studies on Successful Use of Trademarks
| Código de los documentos | WIPO/IP/SIN/02/5 |
| Reuniones conexos | WIPO/IP/SIN/02 |
| Fecha de publicación | 8 de octubre de 2002 |
| English | Session 5: The Role of Trademarks in the Marketing Strategy of an Enterprise: Introduction to Basic Concepts and Registration Procedures, Why Register your Trademarks, the Management and the Effective Use of Trademarks for Enhancing Competitiveness, Case Studies on Successful Use of Trademarks |