Corporate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising
Código de los documentos | WIPO/IP/DDK/02/4 |
Reuniones conexos | WIPO/IP/DDK/02 |
Fecha de publicación | 1 de noviembre de 2002 |
English | Corporate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising |