Role of IP in Branding with a Focus on Management of Distinctive Signs – Signs and emotions: A brief introduction to the role of TM for businesses
Código de los documentos | WIPO/SMES/TLV/11/REF/T9 |
Reuniones conexos | WIPO/SMES/TLV/11 |
Fecha de publicación | 29 de junio de 2011 |
English | Role of IP in Branding with a Focus on Management of Distinctive Signs – Signs and emotions: A brief introduction to the role of TM for businesses Mr. Marco Marzano de Marinis, Program Officer, Small and Medium-sized Enterprises Division, World Intellectual Property Organization (WIPO) |