Marketing and Branding Strategies of Small and Medium-Sized Enterprises (SMEs): Use of Trademarks, Geographical Indications and Industrial Designs in Marketing and Advertising
Código de los documentos | WIPO/IP/ULN/03/6 |
Reuniones conexos | WIPO/IP/ULN/03 |
Fecha de publicación | 1 de octubre de 2003 |
English | Marketing and Branding Strategies of Small and Medium-Sized Enterprises (SMEs): Use of Trademarks, Geographical Indications and Industrial Designs in Marketing and Advertising |