Corportate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising
Código de los documentos | WIPO/IP/DDK/02/4(A) |
Reuniones conexos | WIPO/IP/DDK/02 |
Fecha de publicación | 8 de enero de 2004 |
English | Corportate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising |