Corportate Image (CI), Product Positioning and Brand Equity: the Successful Use of Trademarks and Industrial Designs - Creation, Development, Management and Use in Marketing and Advertising
Código de los documentos | WIPO/REG/IP/GUZ/02/5(B) |
Reuniones conexos | WIPO/REG/IP/GUZ/02 |
Fecha de publicación | 30 de enero de 2004 |
English | Corportate Image (CI), Product Positioning and Brand Equity: the Successful Use of Trademarks and Industrial Designs - Creation, Development, Management and Use in Marketing and Advertising |