Developing Brand Equity for the Products and/or Services of SMEs: Use of Trademarks, Trade Names, Geographical Indications and Industrial Designs for Advertising and Marketing in Domestic and Foreign Markets
Código de los documentos | WIPO/IP/MOW/02/9 |
Reuniones conexos | WIPO/IP/MOW/02 |
Fecha de publicación | 1 de mayo de 2002 |
English | Developing Brand Equity for the Products and/or Services of SMEs: Use of Trademarks, Trade Names, Geographical Indications and Industrial Designs for Advertising and Marketing in Domestic and Foreign Markets |