"Making a Mark" - The Importance of Trademarks in Establishing a Distinct Identity in the Marketplace
Código de los documentos | WIPO/SMES/ULN/13/K/LEONG |
Reuniones conexos | WIPO/SMES/ULN/13 |
Fecha de publicación | 14 de mayo de 2014 |
English | "Making a Mark" - The Importance of Trademarks in Establishing a Distinct Identity in the Marketplace Prepared by Susanna H.S. Leong, Assistant Professor and Vice Dean, NUS Business School, National University of Singapore |