"Making a Mark" - The Role of Trademarks in Branding
Código de los documentos | WIPO-KIPO-KWIA/INV/SEL/14/B/LEONG |
Reuniones conexos | WIPO-KIPO-KWIA/INV/SEL/14 |
Fecha de publicación | 26 de mayo de 2014 |
English | "Making a Mark" - The Role of Trademarks in Branding Prepared by Ms. Susanna H.S. Leong, Associate professor and Vice Dean, NUS Business School, National University of Singapore |