The Role of Intellectual Property in Building Brand Value Perception in the Global Market
Código de los documentos | WIPO-ARIPO/SMES/HRE/14/T4A |
Reuniones conexos | WIPO-ARIPO/SMES/HRE/14 |
Fecha de publicación | 26 de noviembre de 2014 |
English | The Role of Intellectual Property in Building Brand Value Perception in the Global Market prepared by Dr. Leonard Madzingaidzo, Executive Director (Technical), Scientific and Industrial Research and Development Centre (SIRDC) |