A New IP Diagnosis Based on the AIDA Marketing Approach Aimed at Evaluation and Qualification of SMEs IP Practices and Use - Mr. Serge Quazzotti
Code du document | WIPO/SMES/ROM/10/REF/THEME03/05 |
Réunion(s) connexe(s) | WIPO/SMES/ROM/10 |
Date de publication | 1 octobre 2010 |
English | A New IP Diagnosis Based on the AIDA Marketing Approach Aimed at Evaluation and Qualification of SMEs IP Practices and Use - Mr. Serge Quazzotti Mr. Serge Quazzotti, Director, Centre de Veille Technologique, Luxembourg |