Corporate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising
Code du document | WIPO/IP/DDK/02/4 |
Réunion(s) connexe(s) | WIPO/IP/DDK/02 |
Date de publication | 1 novembre 2002 |
English | Corporate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising |