Role of IP in Branding with a Focus on Management of Distinctive Signs – Signs and emotions: A brief introduction to the role of TM for businesses
Code du document | WIPO/SMES/TLV/11/REF/T9 |
Réunion(s) connexe(s) | WIPO/SMES/TLV/11 |
Date de publication | 29 juin 2011 |
English | Role of IP in Branding with a Focus on Management of Distinctive Signs – Signs and emotions: A brief introduction to the role of TM for businesses Mr. Marco Marzano de Marinis, Program Officer, Small and Medium-sized Enterprises Division, World Intellectual Property Organization (WIPO) |