Brand Management: Role of Trademarks, Collective/Certification Marks, Geographical Indications and Industrial Designs as Marketing Tools for SMEs: Practical Experience and Case Studies
Code du document | WIPO-QCCI/IP/DOH/03/DOC.4 |
Réunion(s) connexe(s) | WIPO-QCCI/IP/DOH/03 |
Date de publication | 1 janvier 2003 |
English | Brand Management: Role of Trademarks, Collective/Certification Marks, Geographical Indications and Industrial Designs as Marketing Tools for SMEs: Practical Experience and Case Studies |