Session III: Trademarks and Branding Strategies of SMEs; Importance of Licensing and Franchising; Examples and Case Studies
| Code du document | WIPO/IP/HCM/03/3 |
| Réunion(s) connexe(s) | WIPO/IP/HCM/03 |
| Date de publication | 1 octobre 2003 |
| English | Session III: Trademarks and Branding Strategies of SMEs; Importance of Licensing and Franchising; Examples and Case Studies |