Corportate Image (CI), Product Positioning and Brand Equity: the Successful Use of Trademarks and Industrial Designs - Creation, Development, Management and Use in Marketing and Advertising
Code du document | WIPO/REG/IP/GUZ/02/5(B) |
Réunion(s) connexe(s) | WIPO/REG/IP/GUZ/02 |
Date de publication | 30 janvier 2004 |
English | Corportate Image (CI), Product Positioning and Brand Equity: the Successful Use of Trademarks and Industrial Designs - Creation, Development, Management and Use in Marketing and Advertising |