Developing Brand Equity for the Products and/or Services of SMEs: Use of Trademarks, Trade Names, Geographical Indications and Industrial Designs for Advertising and Marketing in Domestic and Foreign Markets
Code du document | WIPO/IP/MOW/02/9 |
Réunion(s) connexe(s) | WIPO/IP/MOW/02 |
Date de publication | 1 mai 2002 |
English | Developing Brand Equity for the Products and/or Services of SMEs: Use of Trademarks, Trade Names, Geographical Indications and Industrial Designs for Advertising and Marketing in Domestic and Foreign Markets |