Moving from Trademarks to Brands: The Development, Management and Marketing of Brands
Code du document | WIPO/TM/BKK/04/II(B) |
Réunion(s) connexe(s) | WIPO/TM/BKK/04 |
Date de publication | 1 mars 2004 |
English | Moving from Trademarks to Brands: The Development, Management and Marketing of Brands |