Exploiting Intellectual Property Assets: Overview of Licensing, Franchising and Merchandising
Code du document | WIPO/SMES/ULN/13/S/LEONG |
Réunion(s) connexe(s) | WIPO/SMES/ULN/13 |
Date de publication | 16 mai 2014 |
English | Exploiting Intellectual Property Assets: Overview of Licensing, Franchising and Merchandising Prepared by Susanna H.S. Leong, Assistant Professor and Vice Dean, NUS Business School, National University of Singapore |