"Making a Mark" - The Role of Trademarks in Branding
| Code du document | WIPO-KIPO-KWIA/INV/SEL/14/B/LEONG |
| Réunion(s) connexe(s) | WIPO-KIPO-KWIA/INV/SEL/14 |
| Date de publication | 26 mai 2014 |
| English | "Making a Mark" - The Role of Trademarks in Branding Prepared by Ms. Susanna H.S. Leong, Associate professor and Vice Dean, NUS Business School, National University of Singapore |