The Role of Intellectual Property in Building Brand Value Perception in the Global Market
Code du document | WIPO-ARIPO/SMES/HRE/14/T4A |
Réunion(s) connexe(s) | WIPO-ARIPO/SMES/HRE/14 |
Date de publication | 26 novembre 2014 |
English | The Role of Intellectual Property in Building Brand Value Perception in the Global Market prepared by Dr. Leonard Madzingaidzo, Executive Director (Technical), Scientific and Industrial Research and Development Centre (SIRDC) |