Marketing and Branding Strategies: Use of Trademarks, Geographical Indications, and Industrial Designs for Business Success: Case Studies
Code du document | WIPO/SMES/SHA/04/2 |
Réunion(s) connexe(s) | WIPO/SMES/SHA/04 |
Date de publication | 1 décembre 2004 |
English | Marketing and Branding Strategies: Use of Trademarks, Geographical Indications, and Industrial Designs for Business Success: Case Studies |