Leveraging IP Assets: Role of IP in Improving Enterprise Profitability through Direct Exploitation, Licensing, Franchising, and/or Merchandising, and Developing other Types of Strategic Business Relationships: Case Studies
| Code du document | WIPO/SMES/SHA/04/7 |
| Réunion(s) connexe(s) | WIPO/SMES/SHA/04 |
| Date de publication | 1 décembre 2004 |
| English | Leveraging IP Assets: Role of IP in Improving Enterprise Profitability through Direct Exploitation, Licensing, Franchising, and/or Merchandising, and Developing other Types of Strategic Business Relationships: Case Studies |